What Is the Best Tool for Conversion Rate Optimization?

  • April 11, 2022
  • seo
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Conversion rate optimization (CRO) is among the most popular trends in e-commerce today, and for a good reason. Increasing your conversion rate by just 1 percent can bring a huge increase in revenue to your business. You might be thinking about what CRO actually is and how it can give you the competitive edge?

Well, conversion rate optimization (CRO) is the process of improving your website or landing page to ensure that more visitors take the desired action. As your site’s conversion rate goes up, you’ll be able to generate more leads, sales, and revenue without spending additional money on advertising. The first step of CRO is getting enough data to analyze, and that’s where tools come into play. There are a number of great ones out there, but which one is right for you?

The answer depends on your needs, budget, and level of knowledge in this area. We’ll take a look at some of the more popular CRO tools and help you decide which one will be the best fit for your business.

Why Should Set Up a Chat on Your Website?

You can’t break through the noise if you don’t have a voice. This is especially true when it comes to your website. If you’re going to stand out from the crowd, you need to do something different. Nowadays, online customer service plays an important role in e-commerce. Setting up a chat on your website is one method to enhance your customer experience and increase sales. In fact, customers are more likely to buy if they have immediate answers to their questions.

You can provide live chat support for your customers with the help of an AI chatbot, which can answer simple questions like “Does this dress come in blue?” or “What time do you close?”. However, the AI chatbot is not perfect, as it cannot answer all types of questions. There will be situations where customers have complex questions such as “Can I return this item if it came damaged?” or “My order hasn’t arrived yet. What’s going on?”. In those cases, human intervention is needed, and the most effective way is through real human assistance.

There are two main types of live chat support: managed and self-managed. Managed live chats are outsourced, and your provider will handle the staffing and training for you. Self-managed means you hire the staff yourself. Self-managed live chats are the more popular choice among merchants because it allows them to keep control over their brand voice and build trust and credibility.

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How Important Is Helpdesk to Answer Your Questions?

The timing and frequency of your website visitors’ questions are very diverse. Therefore, it is difficult to predict when they will need your help or on which day they will want to contact you. If you do not have a Helpdesk that works 24/7 and supports multiple languages, it means that you are losing many potential customers every day. Using the Helpdesk helps to increase the number of conversions for your website to the maximum because this tool can work automatically whenever a user needs help.

Support in multiple languages

Many people believe that there is no need to support multiple languages when using Helpdesk because most customers prefer to use English when contacting seo companies. However, if you want to expand your business in different regions or target new markets, then this may be a very necessary thing.

Why Do You Need to Add a “Click to Call” Button?

To help customers with any issues, every website needs to have a well-trained customer support team who is readily available to answer all your questions. These days, many hosting services provide 24/7 technical support, but it’s still not enough. There needs to be an effective communication channel between the customer and the firm.

Click-to-call buttons can help solve this problem. This feature allows customers to pick up their phones and call your business directly from the website. Since most people spend quality time on their smartphones, adding a click-to-call button can improve the customer experience.

Why Is It Better to Propose Mobile Navigation or Mobile Application?

When it comes to creating a presence for a website, there are two approaches you can take: developing a mobile application or creating a mobile-optimized website.

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While it is true that some companies have managed to successfully create applications that “stick” with users, most times users will forget about your app after they install it. Mobile apps have to be downloaded and installed first, which creates an additional barrier between your brand and the target audience. 

On top of that, not every smartphone has access to an app store; some users may not have the necessary privileges to download an app on their smartphone. Mobile applications also require separate updates and maintenance, increasing your technical responsibilities. Plus, the number of updates and changes you need to make to the mobile application will be higher than the ones required for your mobile site.

On the flip side, mobile sites are part of your overall website, so their management is not different from any other part of your site. The mobile content is created as part of your regular web publishing process, and it is served over the same content management system (CMS). It is important to develop an intuitive and user-friendly website so that your customer can have a smooth shopping experience.

Conclusion

CRO tools can help you drive more traffic, get better search rankings, and increase leads and sales while maintaining low-cost marketing efforts. But the best approach of all is to rely on a combination of tools. And don’t forget to make incremental improvements in your site design and navigation. Just be sure to test carefully and ensure that you’re making improvements that actually matter to your business!

Find here another article on SEO.

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