We all know Google is the dominant player in and around eCommerce, but how important is SEO really? In 2021, organic search surpassed referral and display advertising as the most significant driver of revenue for online retailers. In fact, 53% of website traffic was generated by organic search as compared to paid research. However, one of the most confusing things to new eCommerce store owners is organic search. It’s difficult to figure out what actually works – let alone in which order! Switching around elements on a page, using metadata & some other link-building techniques help, but it doesn’t do much if you don’t know your customer.
Organic search is the main channel for most of the e-commerce businesses to draw traffic and generate sales. You might also be thinking “In a world where we’re constantly bombarded with information, how does an engine decide what to show first?” Well, this is what we will tell you in this post. We will discuss why organic search is important is the ranking of your website, and how it actually works, so you can build a strong foundation for your online store. Let’s take a look!
Google processes over 63,000 searches every second. These searches can be made from anywhere in the world, on any device, and at any time of the day or night. The impact of these searches on your business can be huge, and it is crucial to be able to measure, refine and optimize results. Organic search is one of the leading drivers of traffic to your site.
This means that when someone searches for something related to your business, you have an opportunity to get your site in front of them. This can help you drive more traffic, increase brand awareness and ultimately generatemore revenue for your business.
Since consumers often see organic searchresults as more credible than other forms of advertising or promotion, it results in higher click-through rates, making it one of the most effective ways to gain new visitors to your website. With the right SEO strategy and high-quality content, you can reach consumers at any stage in the buying cycle and influence their purchasing decisions.
How does organic search work?
Organic search is targeted marketing: they’re using the data they’ve collected about what you like to show you stuff that they think you’ll be interested in. Sometimes this info comes from your own purchasing history; sometimes, it comes from what your friends are buying or what people of similar demographics tend to like.
This can be pretty powerful if you know how to use it. You can target specific groups of people by ageor location or by their interests. And once you find the right audience, your ad can follow them around the internet—and even into their real lives—until they buy!
Search engines like Google and Bing play a big role in organic searches. They use different algorithms to determine what their users will find when they look for something. They do this by sifting through vast amounts of data, and one of the biggest factors they consider is how people are searching for things right now.
So, if you’re new to e-commerce, you need to get familiar with Google’s algorithm. It takes into account things like the number of times a keyword or phrase has been searched for and the number of results for each search. It also considers how many clicks it takes for someone to find an item on a retailer’s site, the relevance and usefulness of that product information, and how easy it is for someone to find that item in the first place. Once your website gets high click rates and strong backlinks on your website, it will automatically start appearing on the first page of Google.
Does organic search marketing work immediately?
Many e-commercemerchants think that their well-researched and well-written product pages will quickly start appearing in searches for their target terms. Unfortunately, it doesn’t usually work that way. Organic search marketing is a long game. However, it’s not hard to understand why it takes so long for an organic search campaign to bear fruit:
Google and other search engines want to find pages that are authoritative on a particular subject and rankthem highly in their results. It’s not enough to just have a sentence or two of text on the page; they want to see multiple, deeply researched pieces of content that cover the topic in depth.
They also want to see evidence that your site is authoritative more broadly — meaning links from other websites that vouch for you as an expert on the topic. This is why SEO company talk about building “link equity” — a network of links from sites with their own high rankings. These links give credibility not just to individual pages but also to entire websites, and Google uses this as part of its ranking algorithm.
The average length of time it takes to see results from organic search marketing is three to six months. There are some factors that can speed up the process — such as adding pages, optimizing content, and improving website load times. But if you’re just starting your online presence, it will take three to six months before you start seeing results. In the meantime, it’s important to maintain your existing marketing channels while focusing on creating organic traffic sources.
Organic search marketing vs. Paid search
The organic search marketing vs. paid search debate is a hot topic in the digital marketing world. The truth is, both have their place and can be effective tools when used correctly.
Organic search marketing is a great way for small businesses who have limited budgets for paid search campaigns to use SEO techniques to help them rank higher in search engine results pages (SERPs). Or, it can be beneficial for those who already have high authority websites, loyal customers, and highly relevant content.
As we mentioned above, the organic search takes time. It can take months for a new website to appear in Google search results, and even longer for highly competitive keywords. That’s why more companies are turning to pay-per-click (PPC) advertising to get a head start against their competitors.
PPC ads appear at the top of search results, above organic listings. This gives them a higher click-through rate, which means more visitors to your website. In addition, PPC ads let you test keywords quickly and easily. If you choose the right keywords and advertise them effectively, you can achieve great results with PPC ads while your organic search strategy is still getting off the ground. However, you have to be careful not to spend more money on advertising than you can generate back from any resulting sales.
Since SEO is an ever-evolving subject, it’s essential to keep in mind that nothing happens overnight when it comes to SEO. The best thing you can do is optimize your pages and continue updating them on a regular basis. That way, you’ll be moving in the right direction and eventually see results from organic search marketing.
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The internet is a place where people go to research products, services and information. Your website can help you stand out from the crowd by increasing its visibility on search engines like Google with our tutorial blog!