Content marketing is that popular word that every entrepreneur, tech guru, and startup is found using these days. It is an essential part of any modern business’ marketing strategy. But the question is, what is content marketing services and digital marketing services exactly?
In this article, we will answer that, along with some other important questions like the difference between B2B and B2C content marketing and the importance of SEO.
Let us begin by defining content marketing in simple terms.
“Content Marketing is a strategic set of approaches that focus on creating and distributing relevant, engaging, valuable, and consistent content to attract and retain a clearly defined audience. Ultimately, the goal of content marketing is to encourage profitable customer action. “
Simply put, content marketing aims to build a long-term connection with your target audience by providing them quality content they are looking for. Moreover, as their trust grows, they consider you as an authority which ultimately leads them to perform profitable actions such as buying your products or services.
Let us now look at three key differences between Business to Business(B2B) and Business to Customer(B2C) content marketing.
What are the differences between B2B and B2C content marketing services?
B2B content marketing
It all starts with different goals. When it comes to marketing for a B2B company, the goal is to reach, engage, and connect with other businesses. Whether you are marketing for a product or a service, the goal is to generate leads and nurture them through B2B content marketing.
A buyer persona includes the details of your ideal customer, such as their age, demographics, likes, pain points, etc. In B2B marketing, the buyer persona is mostly an employee working with other employees in an organization. That employee is responsible for making decisions about whether to buy your product/service or not. Which is why your B2B content marketing should answer relevant questions such as
the cost of your product/service,
the ROI of your product/service,
the impact of choosing your product/service on that employee’s career and reputation,
the benefits of using your product/service for that organization.
Content Marketing Tactics
The third key difference is the content marketing tactics you use depending on your target market. In B2B content marketing, the focus is on your product/service, how it can help the business you’re targeting, and how trustworthy you are to be considered. Therefore, the best kind of content that answers these questions reliably is using proven data, helpful resources, and proven results. This involves using content marketing tactics like:
Email Nurturing Campaigns
B2C content marketing
The goals for B2C marketing are different from B2B marketing. In B2C, you directly address a customer’s needs instead of an organization. Therefore, your messaging needs to be more personal, simple, and engaging in this case.
As already mentioned, a buyer of a B2C product/service is an individual who has some problems he wishes to solve. Therefore, a B2C buyer persona entails different questions. These questions are simple and emotional. When you’re doing B2C content marketing, you should ideally answer the following questions for your customer :
How will this product/service make me feel?
How trustworthy is this product/service?
How will this product/service make things easier for me and solve my problems?
What do people have to say about this brand?
What is the experience of people who have used this product/service?
Content Marketing Tactics
Like goals and personas, marketing tactics are also different when it comes to B2C content
marketing. Here you should focus more on what your brand stands for, how it makes people feel, and why it is better than your competitors. The idea of a brand plays heavily in B2C marketing. Moreover, B2C content marketing is more personal and human, which is why storytelling goes a long way as a marketing tactic. Following are some examples of B2C content marketing tactics:
User Testimonials and Reviews
Social Media Marketing
What are the benefits of content marketing?
Let us now look at some of the proven benefits of a robust content marketing strategy.
More Content on Your Site
This benefit might seem obvious, but that is why it is also underrated. As your content marketing matures, the content on your site will naturally grow. More content will translate to more engagement, trust, and opportunities to encourage action. It will also increase familiarity with your brand over time. Ultimately, as time passes and you build more and more valuable content, you will be known as an authority figure, directly leading to higher conversion ratesoptimization.
More Visibility on Google
SEO is an integral part of good content marketing (more on that later). As you take steps and check off your content marketing goals, you will be indexed more and more by the Google search engine algorithm. Eventually, as more and more content ranks on the first page, the chances of reaching your target audience will increase. Ideally, target long-tail keywords and topics that your ideal customers search most frequently to achieve the best out of your content marketing strategy.
More Conversion Potential
Ultimately, it all comes down to how successfully your content marketing converts your target audience into buyers. As you publish more and more content that engages, informs, and helps your customers, your value will grow. That is the time when you can start pitching your products and services. By this time, your audience trusts you and will consider what you have to sell as a helpful product/service. Make sure that instead of doing a “hard sell,” you market your product in such a way that your audience feels helped.
Is SEO important in content marketing?
The importance of SEO can not be undermined in content marketing. High quality content will help you develop authority and a loyal audience, but without SEO, it won’t be possible because people will not even get to see your content on the first page of Google. On the other hand, focusing all your efforts on SEO without creating relevant, engaging, and useful content for your audience will make people wary of you. This will eventually lead Google to understand that people do not find your content useful or trustworthy.
The internet is a place where people go to research products, services and information. Your website can help you stand out from the crowd by increasing its visibility on search engines like Google with our tutorial blog!